Entrepreneur - Interested in Frenchic Paint reselling? – A heartfelt success story that starts from a can

Have you wondered what it would feel like to sell a product that makes customers smile right at the door?
A product that people genuinely love and that still looks good even after five years?

If you have a brick-and-mortar store with regular opening hours, then keep reading: 

Welcome to explore the Frenchic Paint resale model – a modern, responsible, and community-driven way to do profitable interior design business.

Why is Frenchic an excellent resale product?

Frenchic is not just paint – it is a phenomenon that combines interior design, recycling, and community.
The brand has won several international awards (including Ideal Home Awards 2025 and 2023), and a huge DIY community has grown around it that loves to share experiences and results on social media.

Frenchic is:

• easy to sell, because customers talk about it themselves

• high-quality and certified – Toy Safe, low VOC, and water-based

• beautiful and well-known – the heart jar stays in mind

• recycling ideology and feeling – renew the old yourself - save and succeed

What does Frenchic reselling look like in practice?

A Frenchic reseller operates as an independent entrepreneur, supported by the Frenchic team, marketing materials, and if desired, continuous visibility on national social media channels.
The goal is for every reseller to succeed – but also enjoy what they do.

Reseller benefits and advantages at a glance

Your benefits	What does it mean in practice
Well-known brand	Customers know the name before you even advertise
Ready marketing material	Images, texts, and social media templates ready for you
High-quality, tested product	No complaints – only satisfied customers
Active community	Support, visibility, and inspiration in a continuous flow
Support for online store and physical store	Frenchic helps with visibility
Tested and award-winning product	You can stand proudly behind your product
Campaigns and training	You receive up-to-date ideas and sales concepts ready-made

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A community that makes selling more fun

As a Frenchic retailer, you are not alone.
You get around you a community of thousands of painting enthusiasts, whose activities are visible every day on Instagram, Facebook, and Pinterest.

The brand's Finnish core team supports you:

• in marketing and content production

• in customer service and product selection development

• in the store's visual design and campaigns

In the Frenchic community, competitors become colleagues and customers become fans.

But what is expected from you? – Retailer's responsibilities

Success doesn't come by itself, even though the paint spreads easily.
Frenchic expects the same values from its retailer that the brand itself represents: quality, responsibility, and joy.

Reseller responsibilities in brief:

• to ensure proper storage and display of products

• to take care of local visibility

• to participate in joint campaigns and social media posts, activity

• to keep a sufficient selection of the most popular shades in stock

• to respond locally to customer advice and sales
  

Doesn’t sound bad, does it?
And before you ask: no, you don’t have to dress in the same shade as the store wall (although some do).

Starter budget – why it is important and what it includes

Frenchic Paint resale does not require a large investment, but the right-sized starter kit is crucial for success.

The starter budget ensures that your store immediately has:

• At least one complete series and its most popular colors

• Color charts and shade samples

• Marketing materials and shelf displays
  

• Supplies: waxes, brushes, and coatings

The starter kit is like a wine list in a restaurant – without it, the customer finds it hard to choose, even if the product is excellent.

A good selection = a sure first impression = sales right from the start.

Quality that shows in sales – and smiles

The product works, lasts, and looks great – which means satisfied customers and repeat sales.

The heart on the side of the can is not decoration – it is a promise

The heart is there to remind us where it all began: love for colors, people, and working together.
Frenchic is not a paint that hides behind technical terms – it shows emotion and proves quality in every layer.

So next time you wonder if a Frenchic can fits your store, pause for a moment and ask:

"What if it fits precisely because it is authentic?"

Because the heart is not a weakness. Authenticity is not a weakness. 
It is a symbol that this brand cares – and makes your customers care back.

Dare to start – the heart is a good sign also in business

Don’t be afraid of the Frenchic heart logo.
It is a sign that in this business quality and emotion go hand in hand.

If you are an entrepreneur who wants to sell a product that sparks conversation, emotions, and results –
Frenchic is the right partner for you. 

Summary: why it’s worth becoming a Frenchic reseller

• Well-known and award-winning brand

• You can start with one series and expand the selection at your own pace in the future

• Easy to sell – customers are already looking for the product

• Support for marketing and growth

• Bonus if your business does other things where you can combine Frenchic Paint products: courses, workshops, surface renovations, art walls, custom work, upholstery, etc.

• Affordable starter kit, about 2000 eur (2025) includes one complete series, accessories, materials, and delivery. Everything you need to get off to a good start.

• Clear, international concept and free initial product training
  

• A strong community and continuous visibility

• You will gain a whole new customer base and more traffic to your brick-and-mortar store. 

For bold home dreams - You deserve the best! 

In an interior store, it’s easy to fall in love with cans that look perfect against a white shelf.
But the question is:
Do you want the paint to look good on the shelf – or on the customer's wall?

Frenchic is designed to be used, not just looked at.
It spreads perfectly, adheres to almost all surfaces without primer, dries quickly, and withstands use, moisture, and time.

Quality doesn’t need a shiny label.
It only needs one trial, and after that the customer won’t want anything else.

Final touch: what if your business was the one in your area that dared first? 

Interested?

However, test the products yourself first or together with the staff. We want you to get excited yourself and be convinced of the product's suitability for your business. You can order an affordable trial pack for businesses here:  Sample Box. 

Contact us by email
hi@frenchicpaint.fi
or apply immediately:
frenchicpaint.fi/pages/jalleenmyyjaksi

Frenchic – It’s the People. It’s the Passion. It’s the Paint.

For bold home dreams - Passion for interiors, colors, and atmosphere