Frenchic Paint® story and values
The Frenchic Paint® product family was born ten years ago in England, from a passion for restoring old furniture and buildings and a desire to promote recycling, DIY, and the spirit of self-making.
Founder Pam Gruhn wanted to offer professional craftsmen and home painters products that combine quality, ease of use, and environmental responsibility.
Now Frenchic Paint Finland is building this same story in Finland, encouraging business decision-makers, customers, and retailers to join the responsible interior design revolution.
We don't believe that painting projects are just a passing trend - how could recycling and craftsmanship be!
We at Frenchic Finland in Tampere believe that the appreciation for DIY and recycling continues to grow, and more and more people find a form of expression related to craftsmanship.
We also trust the Finnish taste and ability to choose beautiful, soft and powdery traditional shades suitable for us, for both modern and traditional interiors.
Our matte and fully matt renovation paints and beautiful old shades are easy choices and perfect combinations to be combined with other Scandinavian interiors indoors and in gardens.
Future living is increasingly ecological and interior design should also be less environmentally burdensome
Recycled interior design is a choice, it is also our choice.
It is affordable and sensible, it is a small eco act that saves natural resources and guides our consumption habits towards a more sustainable direction, away from disposable culture.
We predict that colors will come into Finnish homes with a bang after the gray years, and they will no longer be easily given up!
Frenchic Finland is involved in offering color lovers in Finland also those classics and easily combinable shades and color combinations that deviate from the mainstream but are oh-so timelessly suitable. The shades of the Frenchic series are perfect for the Color Bold or those learning to be so - something completely different from paper white.
Our velvety and muted interior paint shades that fit the color world of English heritage buildings and beautiful gardens also blend beautifully with the purely Finnish color taste - from homes to cafes - from post-war houses to archipelago villas and charming allotment garden cottages.
Our lively neutral beige and greige shades are already old classics and our shades beautifully remind of our domestic traditional colors. Our selection of natural tones is beautiful if you are looking for the perfect linen, sand, or natural clay shades - you will find them with us.
Decorating the garden with colors is on the rise. Why not take inspiration from the solid expertise of the English in garden decorating - the shades of the Al Fresco series are designed to match natural tones in old courtyards as well as in modern built environments - and to withstand varying weather conditions.
In 2025, our Al Fresco series was chosen in England as the best paint for garden furniture and our wall paint as the best washable wall paint. It's easy for a test winner to smile - so you are choosing the best quality.
With our shades, you create an atmosphere in the space that is anything but mainstream. Your home or business represents You - now boldly choose colors that bring joy to everyday life.
Recycled interior design, various crafts, and DIY - self-making has become popular and Frenchic Paint® has become a global source of inspiration for environmentally friendly recycled interior design, especially thanks to the strong loving Frenchic social media presence of our customers.
Did you know, by the way, that no other paint series has been awarded the prestigious British Queen’s Award, the Queen's own "Queen’s Award" mark?
Award-winning and respected: Queen’s Award quality now in our domestic market
Frenchic Paint® is the only paint range to have received the prestigious British Queen’s Award, which is given only to innovative and high-quality brands such as Dyson, Land Rover, and Jaguar.
Frenchic paints combine the old British traditions and expertise in paint manufacturing with completely new technology and formulations.
This honorary award and the highest possible British recognition speaks to the exceptional quality of our products.
Whether you are an entrepreneur, designer, or home painter – your project deserves the best! Learn more about our award-winning wall paint series here.
Here in Finland, we are especially proud of our customers' beloved Blackjack black – a matte black that professionals in the industry also consider the best black paint on the market.
Yes – Test it and be amazed!
Responsible interior design by doing it yourself
We challenge you to recycle more and want to get you and your friends excited about DIY, about what and how you paint, and how you recycle and consume.
Why not paint the old – you don't always have to buy new. When you choose the Frenchic range, you choose award-winning quality, new technology, durability, ease of use, and beautiful shades!
Together we can all change the culture of consumption and appreciation of craftsmanship with our choices.
Recycled interior design and eco-action – new formulations
Ecology and recycling are emphasized in future living. The Frenchic Paint® range is designed to reduce the environmental impact of renovations:
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Primer already included in the paint: Reduces the amount of paint needed and waste.
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Matte, carefully chosen shades: Durable in everyday use both indoors and outdoors.
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Ease of use: Exceptionally fast drying time and amazingly beautiful leveling save time and work steps for both professionals and home painters.
Strong community: international network and domestic support
We give space for creativity and bold home dreams, and you don't have to justify your painting decisions!
An active international community has quickly formed around Frenchic Paint, sharing tips and inspiration from amazing DIY projects.
Recycled interior design is not just a trend – it is a choice that saves natural resources and guides consumption habits towards a more sustainable direction.
For eight years, we have witnessed amazing domestic projects: beautiful painted surfaces have retained their qualities in our customers' daily lives, through seasonal changes, heat, moisture, and even frost.
Join our growing Facebook group and get inspired.
Resale opportunities: our support for small entrepreneurs
Frenchic Paint® products are not found in large discount stores but in local small businesses and specialty shops. We want to support small entrepreneurship and keep brick-and-mortar stores vibrant.
We are looking for new series resellers who share our values:
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Passion for recycling and craftsmanship
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Environmental responsibility
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High-quality customer service and local knowledge
Interested? Send your store details (address, website, business ID) to moi@frenchicpaint.fi, and we will contact you.
For bold home dreams - Passion for interiors, colours, and atmosphere
Frenchic Paint Finland Oy
From Tampere
Minna Arohonka
owner and founder
We love diversity and creativity.
We admire the beauty of all the different colours and shades.
We believe in happiness that comes with offering unique and creative products to our customers.
